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LegenDairy Ice-Cream

24th February 2014

If you haven’t yet heard of LegenDairy Ice-Cream then I am about to fill you in on this hand made, free range deliciousness! Chloe is the mastermind behind this new range of ice-cream and as I have been getting to know her over the past few months she has shared a bit of the story behind her business, LegenDairy Ice-Cream. So I put together some questions for her and here are her answers…

Q1 : When did the idea of LegenDairy start?

Over a cup of coffee at Glenwood Bakery! I had always wanted to start my own business, with an emphasis on food as that was what I had studied. I had just received an email about a new market (Night Market at the Square) which would be starting and was told that I should go and have it little browse seeing that it was just down the road. The two things both smacked me in the face simultaneously - market and business. I thought that the Night Market would be a great platform to launch a new food business. That was also where the idea of ice cream came from. I wanted something different but I also only wanted to focus on one food. However I needed to be able to be versatile and constantly change and develop recipes and trends. Ice cream is rather ideal for that - once you’ve mastered the basic recipe, you could go as diverse and unique as you want.

Q2 : How did you come up with the name?

I played around with a few names quite honestly and LegenDairy wasn’t actually my first choice. I had about three different names and when I put them forward to a few people, LegenDairy became the unanimous decision. Looking back, it seems like such an obvious name for an ice cream business that I was initially worried somebody else may already have used it but fortunately and surprisingly, it’s just me!

Q3 : What flavours are you making/have made?

So many! Caramel ripple biscuit / peppermint crisp / lemon curd / peanut butter / orange, brandy and honey / vanilla bean / milktart / brandy and espresso / oreo / strawberry cheesecake / chocolate / orange and lemon zest / bar one / summer berry / roasted plum and cinnamon

I have a philosophy on working with local, produce driven and seasonal food so ice cream flavours change depending on what is available and what is in season.

Q4 : What’s the most popular flavour?

Peanut butter, vanilla bean and oreo


Q5 : Craziest flavour you’ve ever experimented with?

I found a recipe for bacon and egg ice cream. It took a lot of convincing myself but I finally made it. Certainly not one I would ever make again though!

Q6 : Where can people buy your amazing ice-cream?

Night Market at The Square (last Friday night of every month - Umhlanga)
Umhlanga Farmers Market  (Wednesday mornings in Prestondale)
Green with Envy Food Market
SPAR Umhlanga Centre.

Q7 : Any secret flavours in the making?

I’ve been working on a few sorbets actually. Mainly for the more health conscious but also for those with food allergies as sorbets generally eliminate the use of eggs and dairy. I’ve made a cocoa sorbet which my friend perfectly described as “grown-up ice cream” as well as coconut and lime sorbet which is really beautiful for summer. For winter I’ve been messing around with a play on cookies and cream. So I’m trying either ice cream scoops with big chunky biscuits or ice cream with cookie dough inside. It’s quite a bit of trial and error and a lot of quality control!

Q8 : For aspiring business starters out there what is one piece of advice you can offer?

My mums advice actually - “Never be too proud to ask for help.”
And don’t ever stray from your brand. Initially, your brand or vision is what will make you and create a certain image for your company - it’s what the consumer will fall in love with. Therefore I always feel that it is really important that people stick to their initial concept. I like to think of companies like Frankies, Melissa’s and Nomu who have all successfully grown but still maintained their original philosophy.

Q9 : What has been your biggest challenge overcome so far?

Space! I work from home and the kitchen is tiny. It’s also been a very hot summer and dairy and heat don’t always work so well together! It’s been a huge learning curve. Along with that is staying motivated which I think any new business owner feels. Not having strict office hours and trying to ensure that you stay disciplined can be very tricky.

Q10 : What are your Social Media/website/email addresses?

Facebook page - www.facebook.com/legendairyicecream
The website is up and running -  www.legendairy.co.za and you can place orders online or queries which will link directly to my email address.
Blog - mytkitchen.blogspot.com (short for my tiny kitchen!)

Perfect for Durban in summer don’t you agree! So if you are a fan of ice-cream you MUST look out for LegenDairy Ice-Cream at SPAR in Umhlanga or at the market’s Chloe named… and go ahead and LIKE her Facebook page 🙂

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Category: This, that & cake

Comments

  1. Clint Shaff says

    25th March 2014 at 5:27 pm

    You did an impressive interview with Chloe, Pippa. It’s really funny how a big idea can start with just a cup of coffee. Sometimes, it’s just a one-shot glory, so it’s better to strike while it’s hot than let it pass and write it on the water. And I think this is what Chloe thought of. See, her business became a hit and continues to succeed even more.

    Clint Shaff

    Reply
    • Pippa Rowney (nee Coffey) says

      27th March 2014 at 4:00 pm

      Thanks Clint. I have loved watching the journey since she has started. Her passion is contagious and LegenDairy Ice-Cream really is doing so well here in Durbs and we can’t wait to see it spread further 🙂 She has pursued her passion with such integrity, a true testimony to many wanting to start their own business. Thanks again for the comment!

      Reply
  2. Kim Bonner says

    4th April 2014 at 8:33 pm

    Chloe’s story only shows that starting a new business doesn’t end in writing what you have on mind in a single sheet of paper. It has to be done together with passion and being proactive. Reading your interview with her, I think she has that perfect combination. Oh how I love to taste her products.

    Kim Bonner

    Reply
    • Pippa Rowney (nee Coffey) says

      7th April 2014 at 11:54 am

      Hi Kim. Thanks for the comment. You are so right, with passion and a proactive plan dreams are made a reality. Also a HUGE fan of Chloe’s Ice-Cream and look forward to seeing her business thrive in 2014 and beyond. Have a fabulous week!

      Reply

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